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Auto Dealer Inventory Optimization

Getting your online inventory out there and in search engines is highly important in getting your vehicle inventory out there. There are a lot of ways to help with your Auto Dealer Inventory Optimization that can improve it and bring more people to your website. This includes structuring your inventory pages from the top down in order to make it stand out. Here are some tips to do just that.


Tips for Inventory Optimization
 

When you are trying to optimize your inventory page, one of the very first things you need to look at is your URL structure to see if it is “keyword rich”. Your URL should contain keywords that include the target city, year, make, and model, as well as if it is used or new. This will be a lot easier for search engines to find your inventory when someone is using those keywords in a search. You should also use proper titles that are “keyword rich” as well to help clearly state what you are selling.


Other ways to improve your Auto Dealer Inventory Optimization includes having very unique content. There are a lot of different ways you can add unique content to your inventory pages and especially in the vehicle description. The key is not to just “list” features and aspects but to add context of what the more advanced features can do. This is why it is important that each car has an individually written description. Also, never use a “404 error” page after the vehicle is sold as this creates less trust with the search engine.


Benefits of Dealer Inventory Optimization
 

There are a lot of benefits you can find with top of the line inventory optimization. The biggest benefit of course being able to get up higher on the list of searches when someone is searching for a car to buy. This will draw more traffic over to your site in general and not just for the vehicle someone is looking to buy. Another benefit is more exposure. The more exposure you get, the more word of mouth you will get and word of mouth is the best free marketing you can get.


When it comes to Auto Dealer Inventory Optimization, there are a lot of tips and keys you can follow to help get the best from the search results. We at PGI Auto also can help you out as we offer many different products, tools, and software to help you sell vehicles in many different ways. Our photo service uses professional cameras and photographers. If you have any questions, you can contact us at 877-622-2291.

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