Keys to Better Online Inventory Photos
It is important to know that online inventory photos are important when it comes to selling vehicles. Without photos, you will sell far fewer vehicles than other dealers with dynamic, visual inventory. Customers like visuals and most do their car shopping online now before going to a dealer. That is why it is important to make sure your photos are the highest quality and serve a purpose. If you are having trouble with photos, here are some Keys to Better Online Inventory Photos.
Why Better Online Inventory Photos are Important
First, it is important to know why inventory photos are important. They provide many features that can help generate more sales and business flow. When you do not offer photos on your inventory, you are not showing them the benefits of the vehicle you are trying to sell. Photos are like visual descriptions as they can show you instead of telling what may be included on the vehicles. Instead of saying “leather interior”, a photo showing the interior goes a long way. These are just some of the things that make it stand out.
Improve your Online Inventory Photos with Key Tips
If you are looking to improve your arsenal of photos, especially for used vehicles, here are some tips. First, you need to have quality pictures from a good camera. It is also important to take them in a clean area with little distractions around. (For example, taking the pic of a car next to multiple cars can take away from the main car). Also, lighting is important, because great lighting can showcase the exterior of the car. Overcast days provide the best natural light as the sun can cause glares.
You also want to take photos of both the exterior and interior. There are Keys to Better Online Inventory Photos that provide quality photos all around. This helps give the customer a real look at what to expect if they decide to go look at the vehicle in person. Never use stock images as it does not accurately depict the vehicle you are trying to sell. It can also show off laziness of hiring someone to do photos.
Overall, making sure you offer great, quality photos for your inventory can make or break your dealership. Follow these Keys to Better Online Inventory Photos and you will see the difference. Take advantage of all of our dealer website tools here at PGI Auto, including inventory photo services. If you have any questions, you can contact us at 877-622-2291.
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