New Inventory Photo Best Practice
There are more reasons why you should always use inventory photos over stock images for your inventory no matter if you sell new or used cars. When you are looking at many New Inventory Photo Best Practice tips, remember that real photos over stock photos can show major improvement in your VDP, leads, and more. Here are some best practices to keep in mind.
Why Used New Automotive Inventory Photos on Your Dealer Site?
It is important to use new inventory photos over stock photos for many reasons. The biggest reason is because stock photos do not show the customer anything about the vehicle. A stock photo is a lazier way of showing the vehicle as well. When someone is looking at a vehicle online, one of the first things they look for are photos and not just specs. They want to see the outside of the vehicle as well as the inside so they can get a nice feel for it. This also increases your chances of getting more people to stop in to take a look at it in person.
Photos of the inside of the vehicle can help show off how it looks on the inside. Saying it has “black leather and many features” does not completely satisfy people. In today’s society, we are stimulated by images and videos. We prefer to look instead of reading plus images can say more than words. This is just one New Inventory Photo Best Practice to keep in mind.
Best Practices for New Inventory Photos on Your Auto Website
There are a couple best practices you can look into to help you out. You may wonder how you can get your VDP to display the real photos easily over the stock photos. One way is with your vehicle merchandiser as they can take photos and do it. Another way is with another company who can take and post the photos for you making it easier on your end. There are a lot of ways you can look into it.
Photos are always an important thing to include over stock photos. Just use real photos and every New Inventory Photo Best Practice mentioned and you will be good to go. We at PGI Auto can help you out as we offer many different products, tools, and software to help you sell vehicles in many different ways. We have a photo service as well using professional cameras and photographers. We are here for you. If you have any questions, you can contact us at 877-622-2291.
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