Perfect Online Inventory Photos
Online inventory photos are very important when it comes to selling your vehicles. Without proper photos, some customers will be turned away and go somewhere else. Why? Photos are used to draw customers in and if you have bad photos, they will go somewhere else that does draw them in. Here are some tips to help you get the Perfect Online Inventory Photos.
What Goes into Perfect Auto Inventory Photos
You may wonder what makes Perfect Online Inventory Photos and why they stand out from others. One small issue can ruin the photo and spending all that time to get the vehicle ready may be a waste. There are many different aspects that go into making the perfect photo including lighting, size, color, and more. If a photo is too dark or too bright, it will not show off the car as well as you want. It is the same thing with making the photo too big or too small: do not stretch the photo to make it bigger as then it can become grainier.
When you are setting up the area to take a picture, make sure two things come into play. First, the vehicle is looking great and ready to go like it is ready to be sold right then and there. No one wants to see a picture of a dirty vehicle, scratches, or a stain on the seat if used. These things need to be taken care of first. Second, make sure the place you are taking the photo is clear of everything. There should be no other vehicles around, trash cans, etc. Anything else in the photo can take away from the vehicle and make it look less professional.
Why Online Inventory Photos are Important for Dealerships
The reason why having great online photos for your inventory is important is that if you have bad photos, or even no photos, it will turn off potential customers. They want to physically see the condition of the vehicle and how it looks inside and out before they make a call to you or stop in. With great pictures, you are giving them a reason to come and see you and we all know the value of just a single customer.
Overall, having Perfect Online Inventory Photos will help get you more interested customers instead of losing them. Photos are huge so it is important to follow all of these steps. Here at PGI Auto, we have professional photographers that can take professional photos for you as well. We also offer many different tools to use to manage your inventory including software, tools, and tips. If you have any questions, you can contact us at 877-622-2291.
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