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Use Video to More Effectively Market Your Automotive Inventory

If you are not using video to help market your dealership and generate more online leads for your site, you are missing out on a big chunk of possible leads. There are many benefits when you Use Video to More Effectively Market Your Automotive Inventory compared to not using video. There are many reasons as to why they are more effective; it is easy to start using video today if you haven’t yet.

Benefits for Using Video for Inventory


There are tons of different benefits and reasons why you should use video in your auto inventory. In today’s society, most people respond with visuals first, including photos and videos. If you have videos as well as photos, you will get more people to look at your site by virtue of including a visual element that not only draws the eye, but boosts on-page interaction. Video helps to improve your search engine visibility, and are usually shown higher up the list on Google and Bing. Google is the number one search engine in the world, closely followed by YouTube, as over a billion people watch a YouTube Video each month.

If you really want to get your message across about a vehicle, video is the way to go as it is the most engaging online medium. Customers can take a virtual tour of the vehicle, instead of just reading about it. You can use your videos on YouTube and put links on the page that lead directly to your site or inventory. As an added bonus, video can be inexpensive to produce as well.

Why Using Video is Important


As an increasing trend over the last few years, car shoppers do most of their shopping for cars online. Engaging video linked to your inventory is a key component in driving leads to your site over other competitors, which is the first step in learning how to Use Video to More Effectively Market Your Automotive Inventory. By using video, you can be one step ahead of the competition, allowing customers to choose your dealership to get their vehicle. How your website and inventory videos are produced and presented is up to you; the medium allows for a wealth of opportunity and idea, such as talking about your dealership, your community, or vehicles in your inventory. You do not even have to be in it.

No matter what, it is always important to Use Video to More Effectively Market Your Automotive Inventory. We at PGI Auto can help. We offer many different products, tools, and software to help you sell vehicles in many different ways. Our on-lot photo and video services use professional cameras and photographers. For additional information, contact us at 877-622-2291.

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