Customization with PGI Auto’s IMS

When it comes to retailing and shopping for vehicles online, the images of your inventory are the most important feature on the entire dealership website. These photos and images will be the first thing that a potential customer wants to see as they search for their next vehicle. That’s why you’ll want to use PGI Auto’s Inventory Management System (IMS) to grab the attention of your customers from the first time they open your online inventory.

Our IMS is unique in its ability to customize a dealer’s online inventory. You can customize images in the dealer photo display window, utilize hot spots, and add custom overlays. By deploying these tools, you can easily add offers to display in a vehicle’s photo gallery, since the best mode for delivering a message to your consumers is through inventory photos. For example, adding a custom overlay to a vehicle’s photo gallery is extremely effective in presenting the information your customer wants to know, such as any deals that are currently being offered or if the vehicle has a warranty.

The customizable overlays offered with the PGI Auto IMS can be used to identify which vehicles have warranties and have proven to be a popular, effective strategy for our partners’ inventory. The PGI Auto IMS has been and can be used to display the stats for a vehicle, such as make, model, trim, year, and miles.

Additionally, our custom overlay option is great for letting a customer know when a vehicle has been customized previously. You can also add values and ranges to provide the consumer with important information about why the price of a vehicle might be higher due to these customizations. When referencing a site like Car Gurus, for example, consideration of accessories or other customizations does not typically occur; previous customization of a vehicle is not included in determining whether a vehicle is a Fair, Good, or Great deal with these types of sites. When using our customizable overlays, however, consumers can easily identify when a vehicle has been customized and will therefore know why it may be priced higher.

With all the information that can be included in a digital retail space, making the shopping experience seamless and stress-free for a consumer is key. That’s why utilizing our IMS’ hotspot feature to add the most important information about a vehicle directly to the photos is so effective. Use our hotspot feature to provide info up-front to your customers, such as leg room, trunk space, installed options, and more. We make it easier than ever for your consumers to find what they want to know in a timely, effective way.

Do you want to learn even more about the customization options available to you with PGI Auto’s IMS? If so, reach out to our team for more information at 425-379-0483.