Close Effectively Merchandising Vehicles for Conversion
Effectively Merchandising Vehicles for Conversion
If you find that the pricing on your website can be somewhat confusing, you are not alone. The market continues to be a rotating system with inventory as a prevailing issue, but the value of vehicles is still on a steady incline. Even if internet or sales prices are above MSRP for new vehicles, dealers are still responsible for disclosing how and why their inventory is valued the way it is.
Our partnered dealers can use the PGI Auto IMS to create rules on the backend to add various details to vehicle pricing stacks. With these extra details, the pricing stacks can then be displayed on the SRP and VDP pages of the dealers’ websites. This makes it easier for customers to understand why a dealer’s prices may be higher than MRSP values. PGI Auto’s IMS can also apply an overlay to the first image displayed for a vehicle’s inventory listing, providing even more information for the customer about any additional perks included with a specific listing.
Included below is an example of what a vehicle with added accessories can look like on your website. Additionally, you’ll see that the vehicle’s image overlay provides details of a price range based on the added accessories. What’s more, if you’re displaying your inventory on third-party sites, these overlays and additional values can be delivered directly to these third-party sites from the PGI Auto IMS.
Another key feature of vehicle accessories is that a display image will provide customers with an up-close, personal look into the accessory. This is a must-add feature, and the ability to upload HD photos into the PGI Auto IMS makes it easier to provide customers with the quality information they want and deserve. We supply some of the best SRP and VDP vehicle displays in the industry.
The way that drivers shop for their next vehicle has changed dramatically over the past few years, and it is more important now than ever before that your customers have all the information they want and need right at their fingertips. Ensuring that your dealership website displays accurate information, whether it be data or prices or available vehicle options, is the key to happy customers.
Reach out to the PGI team today to learn more about how our IMS can be the ultimate partner you need for an advanced dealer site. You can contact us at 425-219-0034 to explore all the options available to you with our IMS.