Close Improve Engagement by Customizing Overlays to Highlight Installed Options
Improve Engagement by Customizing Overlays to Highlight Installed Options
Online sources are some of the top choices for drivers looking to make informed buying decisions. One of the most important factors in capturing customers’ attention, and ultimately their purchase, is your ability to provide as much information as possible from the first look at your website. PGI Auto’s Inventory Management System (IMS) makes this easy to achieve.
The PGI Auto IMS offers a customizable image overlay feature, which allows dealers to highlight and quickly provide key features about their inventory directly from the display photos. Using the customized overlays is one of the quickest, easiest ways to deliver desired messages to your customers. This is a great way to improve engagement on your website, since customers will be able to easily find the information they want to know about a vehicle of interest.
Our software can automatically generate icons that will display on image overlays once the vehicle has been added or imported into the inventory. These icons can showcase trim level, installed options, whether a vehicle is CPO, and more. Dealers can also choose whether the icons will display on the sides, top, or bottom of the listing’s first image.
Customizable image overlays can be useful for a variety of reasons. For example, dealers can add icons to overlays for installed options that a vehicle offers. This is a feature that many competitors do not offer; typically, dealers need to manually add each option with a separate editing tool if the feature is even offered with a competing IMS.
All options and packages with our image overlays will be available in OEM colors so that you can keep your images compliant with manufacturer guidelines. If you’re an independent dealership, you can also utilize different versions of our overlay icons for a customized look that fits your desired design.
If you need to export inventory to a third-party site, PGI Auto’s IMS customizable overlays are compatible and make the entire process seamless. Our IMS can deliver images with those informational icons to provide that edge needed when advertising on third-party sites, since you will offer more informative listings than competitors. Additionally, different overlays can be delivered to each individual third-party site as needed or desired. This will allow you to employ a more effective marketing strategy for different sets of consumers, depending on the platform they are shopping on.
For dealers who are interested in learning more about what the PGI Auto IMS can do for you and your inventory, please reach out to our team at 425-219-0034.